Today, it is still very hard to find a great clean mascara with no harmful ingredients (mainly paraben and phthalate-free).  Ingredients such as parabens and phthalates are, for instance, suspected hormone disruptors and the skin on the eyelids is very thin, so it is easily absorbed.

During my research, RMS Beauty’s new “STRAIGHT UP™ VOLUMIZING PEPTIDE MASCARA” sparked my interest right away.


RMS clean Mascara_ The Organic LabelRMS Clean Mascara _The Organic LabelRMS Beauty products according to the brand:

“Many so-called natural products contain many synthetic ingredients, often used as preservatives and fragrances, yet these are not disclosed to consumers as synthetic and potentially harmful ingredients. Also, the manufacturing process renders many oils – even organic ones – toxic. At rms beauty we take great pride in using manufacturing processes that avoid heating oils to high temperatures so that all healing enzymes, vitamins and antioxidants remain intact. We guarantee the highest grade of ultra pure ingredients in rms beauty products. Please note…..Organic is a guarantee of safety, NOT quality. We have taken those extra steps to also guarantee the highest quality.”

RMS Beauty about the clean mascara:

  • The product’s powerful mix of living ingredients creates thick, full, long lashes, while pro peptides help strengthen, revitalize, redensify and nourish.
  • The tri-locking system delivers smudge-free, flake-free longwear.

What do reviews online say?

  • RMS Beauty website (81 reviews): 89% gave 5 stars (November 30th, 2021)
  • Reviews Sephora (99 reviews): Average 4.5 stars and 87% recommended (November 30th, 2021)

My honest review:

I love the clean ingredients in this mascara to nourish my eyelashes. Also, I like the wand, great for that voluminous effect without clumping. It dries almost instantly and doesn’t smudge throughout the day. Great for everyday wear. It does not irritate my eyes. The mascara is also easy to remove & doesn’t damage the eyelashes.

My favorite clean mascara so far?  Yes.


Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499). * organic

Looking at this list and the dangerous chemicals mentioned at Clean Beauty Box’ blog  (sources EWG, FDA.GOV, SkinDeep etc.) I can conclude that this mascara is safe and doesn’t have the following chemicals:

  • Parabens
  • Thimerosal
  • Synthetic dyes
  • Coal tar dyes
  • Aluminum powder
  • Retinyl acetate
  • Formaldehyde
  • Imidazolidinyl urea

I live in Belgium and I found this mascara online at Rheine for €28 (10ml).