Are you searching for an organic eye serum and/cream, and you don’t know what brand/product to buy? This article, where I will describe my experience with Madara Organic Skincare, may help you.

So, I recently bought new Madara products to review! Off course, nothing replaces Botox or fillers (still scared to start with this), but I’m always trying to find organic/natural solutions to reduce (and prevent) the lines under my eyes. I bought the following eye serum & eye cream:


Why did I decide to buy this product?

  • Organic Skincare
  • Cosmos Organic certification by Ecocert
  • Hydroxyproline (safe ingredient according to #EWG) targets loss of firmness
  • Lumino-minerals of natural origin smooth the appearance of tired, lackluster and darkening skin for a visibly brighter and radiant look
  • 99% of the ingredients: Natural origin
  • 82% of the ingredients: Organic


Full List of Ingredients:

Betula Alba (Birch) Juice*, Glycerin, Coconut Alkanes, Pentylene Glycol, Cetearyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil*, Glyceryl Stearate Citrate, Borago Officinalis (Borage) Seed Oil*, Caprylic/Capric Triglyceride, Dipalmitoyl Hydroxyproline, Euphrasia Officinalis (Eyebright) Extract*, Ricinus Communis (Castor) Seed Oil, Sodium PCA, Aqua/Water, Camellia Sinensis (Black Tea) Leaf Extract*, Usnea Barbata (Lichen) Extract, Xylitylglucoside, CI 77891 (Titanium Dioxide)**, Mica (CI 77019)**, Anhydroxylitol, Aroma/Fragrance, Cellulose, Rhus Verniciflua Peel Cera/Rhus Succedanea Fruit Cera, Xanthan Gum, Aesculus Hippocastanum (Horse Chestnut) Seed Extract*, Xylitol, Trifolium Pratense (Red Clover) Flower Extract*, Ascorbyl Palmitate (vitamin C), Tocopherol (vitamin E), Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Potassium Hydroxide, Sodium Phytate, Ginkgo Biloba (Ginkgo) Leaf Extract*, Citric Acid, Sodium Benzoate, Potassium Sorbate.

* Ingredients from Organic Farming

** Pure mineral pigments

Hydroxyproline: Acts as a collagen precursor enhancing the production of new collagen and strengthening the extracellular matrix of the skin.

EyeBright periocular complex: Works to stimulate microcirculation, preventing periocular darkening.

Other advanced ingredients:

  • Cell-activating birch water
  • Cell-barrier-rebuilding ceramides
  • Moisture locking phyto-waxes
  • Multi-molecular hyaluronic acid
  • Lumino-minerals

Madara Organic Skincare Regene Optic Lift Eye Serum- The Organic Label

My Review:

Fine lines and darkening of the undereye skin is my main concern at the moment and this product/brand sparked my interest right away when I noticed the ECOCERT/Cosmos Organic label.

ECOCERT defines criteria for a natural and/or organic standard that guarantees respect for the environment throughout the production line, through respect for the consumer and the promotion of natural substances. ECOCERT is one of the most recognised organic certification bodies in the world and one of the most respected.

About the texture, the serum itself has a nice light white texture. I do feel the lifting effect after applying it on my upper eyelid and under-eye area. It hydrates and refreshes the delicate eye area immediately. However, I do not like the pipette of the bottle. It is not really practical.

After the serum, I apply Madara’s Organic Time Miracle Wrinkle Smoothing Eye Cream (see more info below). Besides the fact that the brand recommends following with an eye cream, I use eye creams after a serum because it feels more hydrating.

For my dark circles, I finish (wait first aprox. 2min. for each step so it can absorb properly) with a weightless concealer(anything to heavy may cake). For me the three steps are working great and the make-up doesn’t crack. Every skin is different, so the three steps can be different for you.

-> The brand recommends applying a few drops to clean skin morning and/or night and to follow with eye cream. As a result, I tested the following eye cream:


I believe that Madara recently renamed the product, as “Wrinkle smoothing” changed into “Wrinkle Resist”.  I checked the ingredients, and they are still the same.

So Why did I decide to buy this product?

  • Organic skincare
  • Natural and Organic Cosmetic certified by Ecocert
  • 100% Water-free: Replaced by birch juice
  • The world’s 1st birch water-based anti-ageing skincare
    o  Birch water, also known as birch sap, comes from the trees of the Betula genus.  Used in cosmetics due to its hydrating and antioxidant properties
  • Birch water accelerates dermal cell division by 25% reversing ageing damage
  • Dermatologically tested (35 women, age 29 to 70): after 4 weeks, 88% confirm reduced lines and wrinkles & 100% have stimulated skin regeneration
  • 100% of the ingredients: Natural origin
  • 75% of the ingredients: From Organic Farming.


Full List of Ingredients:

Betula Alba (Birch) Juice*, Isoamyl Laurate, GlycerinPolyglyceryl-3, Methylglucose Distearate, Simmondsia Chinensis (Jojoba) Seed Oil*, Caprylic/Capric Triglyceride, Dicaprylyl Carbonate, Glyceryl StearateBetaine, Cetearyl Alcohol, Sodium PCA, Hippophae Rhamnoides (Sea-buckthorn) Fruit Extract*, Trifolium Pratense (Red Clover) Flower Extract*, Sodium levulinate, Centaurea Cyanus (Cornflower) Flower Extract*, Alchemilla Vulgaris (Lady’s Mantle) Extract*,  Galium Verum (Lady’s bedstraw) Extract*,  Vaccinium Myrtillus (Blueberry) Fruit Extract*, Dipalmitoyl hydroxyproline, Aqua, Titanium Dioxide (CI 77891)***, Mica ( CI 77019 )***, Sodium anisate, AromaTocopherol, Lactic Acid, Aesculus Hippocastanum (Horse-chestnut) Seed Extract*,  Ascorbyl Palmitate (vitamin C), Beta-glucan, Chitin, Equisetum Arvense (Horsetail) Extract*, Xanthan Gum, Zinc PCA, Sodium Hyaluronate, Sodium phytate, Hydrolyzed Hyaluronic Acid, Citronellol**, Geraniol**, Linalool**, Limonene**, Benzyl Salicylate**

* Ingredients from Organic Farming

** Natural essential oils

*** Pure mineral pigments

MADARA Organic Skincare Time Miracle Smoothing Eye Cream - The Organic Label.


Besides the organic ingredients and the interesting benefits of birch juice, I always prefer to use the same brand when combining serums and eye creams. And as the brand also recommends following with the TIME MIRACLE WRINKLE SMOOTHING EYE CREAM, I gave it a chance.

I love the light texture of the eye cream and, as mentioned above, I can use it with my make-up. Furthermore, it doesn’t irritate my sensitive skin.

→ The brand recommends applying to clean skin every morning and night





Madara Organic Skincare Eye Serum and Eye CreamDo I really see a difference after finishing both products? No, but I feel that both products nourish and hydrate my sensitive skin. Also, they are organic, have trustworthy labels, and are safe.  That is very important for me. I’m also satisfied that I can use both products (only when I use enough time before applying the next product) combined with my concealer.

Will I buy both products again? Yes. And in the meantime, I will be exploring other great organic/toxin-free products.





Are you an organic brand and would love to collaborate? Don’t hesitate to contact me via